Lead India Campaign - TOI - Damp Squib?
Remember the Times of India's much-hyped 'Lead India Campaign '? Yes, the same one where one Mr R.K.Misra from Bangalore was the winner.
Well what happened to it? Where is Mr R.K.Misra. I only see him occasionally in some page-3 pictures in TOI. He is not at fault. Much like everything else that Times of India (and its equally useless Times Now) does, this too was a lot of hype, little substance.
Nobody knows what was supposed to happen as a result of this campaign. Was the winner supposed to fight elections? Was he supposed to be given a party ticket by some political party? Or was this all a stunt, to make people spend some money on SMS.
'Unlock Bangalore' - this seems to be another such campaign from the same group - mostly aimed at hype and gaining some mileage from 'sexy sloganeering'.